Outsourced Vs In House SEO

Internet Marketing is growing by the day. In such a situation, it is not enough for a business to have just a website. It is important for this website to be visible to the users and appear in search results when users search for related keywords. With so many companies and websites selling the same products or services as your business, how do you make sure that you get noticed and get more business?This is where Search Engine Optimization (SEO) comes into picture. Many companies are incorporating SEO into their marketing strategies. This raises one more question. Is In-House SEO better or should you Outsource the SEO of your website to an agency? What are the pros and cons of getting the SEO of your website done In-House as compared to outsourcing your SEO needs? Both In-House SEO and Outsourcing SEO have its pros and cons. Each company needs to look into both these models and then decide based on their needs.Pros of In-House SEO1. An In-House SEO expert will know your business well and hence will understand the nuances of company and its challenges as well.2. Doing your SEO In-House gives you complete control over the strategies and their execution. The SEO expert can be contacted immediately for any changes since he sits in the same office as the other members of the company.3. The In-House SEO expert works only on your website and not on any other websites. This means that the expert can give full attention to your site and can work on improving the rankings of your website.4. Sometimes In-House SEO is lesser expensive that Outsourced SEO agencies.In-House SEO Cons1. SEO is a rapidly changing field. The algorithms of search engines keep changing. One needs to always be updated with the changes. The skills in SEO also keep changing. If you decide to do the SEO of your site In-House, then you need to spend time and sometimes money to learn the new aspects of SEO and keep yourself updated with the changes.2. It may be time consuming if you have to keep up to the trends of the business. And it is important to keep with the trends of the business if you choose to do your SEO In-House. You will also have to pay attention to the overall marketing of your website and may not find the time to update yourself with the latest in SEO. This can result in outdated SEO practices which can further affect your sites ranking.3. SEO requires a number of tools. If you choose to do your SEO In-House, then you need to buy these tools. This can be very expensive. Just having these tools is not enough. You also need to learn how to use them which can further take up a lot of your time.Outsourced SEO Pros1. The biggest advantage of outsourcing your SEO needs to an agency is that you get the expertise of an entire team of SEO experts who will work on your website. Since, it is a team that only works on SEO projects, they will be up to date with the latest trends in business and hence you do not have to spend time or money in getting yourself familiar with these trends. The team will create SEO strategies for your business keeping these trends in mind.2. SEO agencies work with a large number of clients. The advantage of this is that they have the experience of working on different kinds of businesses and understand their needs better. This wide perspective can be a big advantage in getting visibility on the web.3. If you outsource SEO to an agency, you don’t have to spend time, effort and money on hiring an In-House SEO team, training and tools.4. The outsourced SEO agency will not be affected by the pressures of other aspects of marketing your business and can concentrate only on the SEO of your website.5. Outsourcing SEO means faster execution of tasks since you get a team of people working on your website as opposed to one or two in-house experts.Outsourced SEO Cons1. Outsourcing SEO may require you to sometimes invest a little more money than you would if you were to do the SEO of your website in-house by yourself.2. If you outsource the SEO of your website to an agency, then they would need sometime to get to know your business and the way you work. This would take up sometime till the agency gets used to working with your company.3. Since the agency will be handling more than just your website, you cannot be sure of the time and focus that the agency will be giving your website. You may have to constantly keep checking on the work done and on the progress of your site.4. Some of the SEO agencies may use cheap tool based SEO or black hat SEO techniques to get the results that they promise their clients. You may have to be involved with the agency’s work to make sure such techniques are not being used for your website.

Posted in Uncategorized | Comments Off

Commercial Loans In UK – Live Up With New Commercial Venture

No doubt, cash plays an integral role in taking new commercial ventures and it may or may not be possible that you are prepared for investing in the commercial ventures. So, considering borrower’s commercial venture and importance of money, commercial loans UK are designed.Commercial loans UK are used for meeting various commercial purposes irrespective of person’s profession. UK borrower can apply for commercial loans in expanding or upgrading their business or starting with new venture.Borrowers in UK can avail commercial loans in two options i.e. secured and unsecured. To obtain secured option of commercial loans, borrowers have to pledge a security against the loan approval. Borrower places valuable asset as security that fetches good monetary value for your commercial venture. Though, borrower’s collateral makes him to avail bigger amount at a lower rate of interest for easy and long repayment option.In secured commercial loans UK, borrower can take up amount in the range of £ 50 000-£5 00 000 depending upon the equity of the asset. This amount is payable in a duration of 5-25 years. Therefore on contrary to this, unsecured option is available which doesn’t demand any collateral placement.In the unsecured commercial loans UK, borrower can avail the loan amount ranging up to £1 00 000 for the repayment tenure of 10 years. Tenant and non-homeowners can borrow unsecured loans to meet their commercial purpose. The rate of interest rates is slightly higher because of unsecured and short repaying duration.Borrowers with imperfect credit history shouldn’t feel distress as they can too meet their commercial ventures with a little discrimination in the interest rate. Borrowers with imperfect credit history are charged slightly higher than the borrowers with perfect credit history.Commercial loans UK can be applied through online and offline mode. In the online mode for meeting commercial needs are easy as less time is involved in the loan approval.Commercial loans provide fund to UK borrowers to deal with the various commercial purposes depending upon their respective business like investment in stocks, purchasing equipments or machineries, expanding the current business.

Posted in Uncategorized | Comments Off

Halal Investment Options for Muslims in Canada

I’ve always been a huge advocate of avoiding Riba (Interest), either earning or paying. There are definite financial, social and religious reasons for this and we, as Muslims, are aware of them.There has always been a concern among the Muslim community in Canada of where they should put their extra money in terms of Savings or Investments, earn money from that or at least hedge against the Inflation and other factors. Based on my knowledge and experience (Allah knows best), I was able to dart down the following investment opportunities available in the Canadian market.Investing in Commodities e.g. Gold and SilverGold and Silver have historically been the best source of securing your wealth over a long period of time. From my research of historical Gold prices, they have tripled in last 20 years. Silver is not far behind. Rather, silver has outperformed gold if we take different time ranges. So let’s say you are not someone who has huge sums of money and can make big investments, investing in gold or silver is definitely an option for you. This is purely a halal investment and if you are looking to invest for a longer period of time, let’s say saving money for your child’s education, investing a couple of hundred dollars a month should not be difficult. This way you are preserving your wealth and, in the meantime, saving money for your child’s education. You can buy gold from banks or can even purchase from an accredited gold dealer in Canada.There are other commodities you can invest in but for a domestic investor it would be hard to store those commodities over a long period of time.Investing in company Stocks i.e. sharesBasic reasoning as to why stocks are halal investments is as investors you will be rewarded with profits of the company and will also to have bear losses, if any. There are different types of stocks you can invest in based on your investment horizon i.e. time period you want to invest for and the amount of risk you can handle. Moreover, it also matters what kind of income stream you have in mind i.e. do you want regular dividend payments or you are more interested in Capital Gains (IPO’s i.e. companies that are recently launching their stocks into the stock market, are best for Capital Gains).Examples of stocks you can invest in as Muslims are:
1. Retail companies
2. Oil and Gas companies
3. Trading companies etc.There is a list of type of companies we, as Muslims, should not invest in i.e. these won’t be considered as Halal investments. Companies that primarily deal in:
1. Financial institutions i.e. banks, loaning companies
2. Alcohol
3. Pork and pork related products
4. Tobacco
5. Weapons and ammunition
6. EntertainmentThe list provided above is just an example and is not extensive.As a normal person who does not have much knowledge about how to invest in stocks in Canadian Stock markets, best thing is to reach out to someone who knows. They may be your relationship managers at the bank, a muslim scholar who has finance knowledge as well and knows financial markets or contact brokerage companies.You will need to make sure you have explained to them in detail the criteria for your investments i.e. type of companies you are looking into.Some banks such as RBC Royal Bank give you an online account that you can use trade stocks online. For this you need to have reasonable knowledge of how stocks work and how to analyse an investment opportunity.Land and propertyIf you have enough spare cash that you have saved over a period of time and looking to invest in halal options, property and land present another option for you. People do engage into buying houses through mortgage and increase their asset base, but that is definitely not a halal option. So, if you are someone who likes to avoid interest, you should not go into buying houses through mortgage.Now there are 2 scenarios:
1. You have enough money to buy a house. In this case you should be on the look for best investment opportunities in terms of property and land. I’ve seen people usually invest more into buying houses than buying land in Canada. This is not a bad option and is more secure. But investing in Land around the areas that have potential in terms of future growth and have developmental projects in the pipeline is something that can generate higher returns for you.2. You don’t have enough money to buy a house in Canada. In this scenario, since almost all of us are immigrants here, there is always an opportunity available in your country of origin. You can invest in smaller properties there and once you have collected enough money, you can bring it back here (if your goals is to own property in Canada).
Investing in new companiesA large number of Muslim business men/women want to start their new projects, they have good ideas but do not have the money to invest. You can find these people in your community or social networks and discuss about their ideas. If you have the financial knowledge, try and analyse their ideas, both in terms of practicality and future revenues. If you don’t have the knowledge, have them create a business plan and then present that business plan to an investment advisor.You can also create a pool of money with your friends, acquaintances and start a business that you normally can’t afford. Investing in new projects i.e. businesses, is riskier than investing into an already running business but if weighed and measured properly and work hard on, can generate much better returns.In the end, my knowledge is limited and above mentioned options are just suggestions, but I am hopeful they can give you an idea about investing halal and saving yourself from the curse of Riba (Interest). I’d be more than pleased to help with any of the above.

Posted in Uncategorized | Comments Off